Q: What do you think that it is important to convert a product into a brand?
This simply means that branding is just not about wrapping a product into a nice package and selling that in a hope that I have turned a product into a brand. The brand must require special or superior value preposition, the brand must be maintained a good relationship with customers, and also changes in response to fierce competition yet meaning the same to its loyal customers.
The customer must feel that they have full value of their money spending in terms of quality; the value has to be more than the generic product. The customer can get feel satisfaction from the products. Thus a good brand must create a good value for the company or the organization. Therefore, a brand creation is the end product of a team of professionals, nor just a single person effort it is a team effort.
The firm or the organization need to do consistent hard work to give meaning to the product to turn into a brand. The brand must represent the quality and the satisfaction of the customers. a brand represents itself in the differentiated form and features for the customers to acknowledged without differentiation a product does not qualify to be acknowledged .as a brand of the product can occupy an intended position in the customers mind than the product can convert into a brand .competition creates challenges for the brand management tools the team of professionals can face the challenges and live up to those by responding professionally. Brands go through the rough and timbre of market dynamics.
A perpetual effort is required to sustain it in the market. a good brand works as a good future sales good future earning and a source of good future demand and lasting attractiveness for the company , it also shows a strong entry barriers to competition. It also carries its value in the local market as well as in the international market a good brand must offers economies of scale in advertising, and promotions. Brands must be managed keeping in view their value for the consumer and for the company
Q 02: State five of your brands and discuss why they are so dear to you?
brands must maintain its quality and satisfaction of customers in their mind. It is not a single person creation it is an effort of team of professionals
01. ST MICHEAL: It is a firm or organization can create good quality products for the valued customers. It has a local and international market. It creates shirts, trousers, socks, sweaters and so on. For their customers. The company can create a good image on the customers mind. The company can make its products according to its customer’s needs. In 2006 I was in USA, I bought the trouser from the store of the ST Michael‘s store. After a couple of days I thought it is not so good enough, I was go there ask to the reception officer if there is any possibility I want to change the trouser with the new design and new style trousers. He asks me you go and change as you want. I was very pleased to him and thanks to him. That’s the company policy can create a good image in my mind I give him a price differentiation money and says thanks to him. That’s the tool through which the company can create a good satisfaction in the customer’s mind and also the customers can want to buy in the future.
02. SONY: It is a firm which can produce mobiles phones, television, LCD, monitors, stereo systems etc. it captures its local market as well as its international market. it creates a good quality product which can use after its warranty expires. It has created a brand name in its customer’s mind. After a product is purchased by the customer the company can provide its free spare parts warranty in the limited period.
The company can create its product according to the customer’s need. That the customer can easily afford to buy it. The firm or the company can create lots of difference in their product among competitors. The person or the customer of electronic product he must first prefer to buy a Sony product that is a good and long life product. The company can also introduce a new technology in their products. That the customer can want to buy it. Some customers have special attention to the new technology products and it prefer to buy it as soon as possible.
03. HONDA: it is that firm or company which produces a vehicles or cars for its customers. The company can differ in styles, quality products, luxurious and lifelong in their products among competitors. it can create an image on the customer’s mind. Company can create or turn its products into a brand and thus now he has generated a good cash flow, good future revenue for it. As time passed it introduces new technology in their vehicles manufactured so that the valued customers can want to buy it. The company can produce a product that can be durable, long life and good quality products.
04. IBM: IBM is a firm which can produce computer systems, LCD’s, keyboard, and other applications of the computer systems. it produces a short body system which have a greater speed of there applications. There products must be long life and there products might be working in extreme cold and hot conditions or climate. The system user can already know its durability and quality of the IBM it produces its products in all sizes, different designs which can show the company’s image. The spare parts of the system can be easily in local market as well as in international markets.
05. NOKIA: it is multinational company. It produces mobiles phones and there accessories of mobile phones for their customers. It produces a good quality and long life mobile phones. The new and old customers can know its performance and durability so that’s why the every customer can want to purchase according to its range. The company can introduce a new technology features in its products. The company can create its products in different sizes, styles, and designs which the customer wants. NOKIA can create its huge market in he whole world. Its competitors cannot compete in mobiles phones applications. The customer first preference is to buy a new good looking product. It also give its body parts and other accessories of the mobile phone in the market. The price of the product can also attract the customer itself.
Showing posts with label MKT624. Show all posts
Showing posts with label MKT624. Show all posts
Saturday, October 30, 2010
Wednesday, June 23, 2010
MKT624 GDB # 2 Solution
MKT624 GDB # 2 Solution:
Yes it can create an impact if it is launched with proper customer targeting with some awesome offerings ompared to competition.
Positioning Statement
Delicious taste with 100% natural flavour,your health matters,in your easy approach,according to your great choice,enhance the charm of your nice friends company by sharing happiness.
Reasons to sucess of Brands
01.attraction of natural flavours
02.low cost
03.Chilled feelings while use in friends company
04.Presence of vitamins and others to compensate the loss in summer seasons.
Yes it can create an impact if it is launched with proper customer targeting with some awesome offerings ompared to competition.
Positioning Statement
Delicious taste with 100% natural flavour,your health matters,in your easy approach,according to your great choice,enhance the charm of your nice friends company by sharing happiness.
Reasons to sucess of Brands
01.attraction of natural flavours
02.low cost
03.Chilled feelings while use in friends company
04.Presence of vitamins and others to compensate the loss in summer seasons.
Tuesday, January 12, 2010
MKT624
ASSIGNMENT #4
BRAND MANAGEMENT (MKT 624)
1.BONUS TRISTAR
BRAND POSITIONING :
1) Uniqueness
The brand is leader amongst the detergent due to latest manufacturing
technology has innovated product. Its ingredients has revolutionized the cleaning
process. Its contents, packaging, pricing has added value to the benefits of
customer.
2) Credibility
The brand has fulfilled all the promise about it contents with the consumers hence
maintains best position among competitors. High quality assured brand.
3) Brand fit to target audience
The brand has message for the audience about better cleaning less
consumption longer life of clothes and safe for body. The audience has positively
responded to the message . It is popular brand.
BRAND IMAGE
. Brand Association
“Her koi mangay bonus tri star”
2. Brand Persona
“ Best Cleaner”
2.HABIB COOKING OIL
BRAND POSITIONING :
1) Uniqueness
The edible oil product is the first one brand to get into the consumer’s mind
due to the product’s contents, packaging, latest manufacturing technology,
refinement of product to the international standard, reasonable price,
segmentation, differentiation marketing compaign, and promotional
activities.Valued aided healthy brand provides superior value to meet the
expectation of customers and good substitute for the money paid. Consumer’s
choice among many similar brands.They prefer to buy HCO. HCO has won
two consumer chice awards during years 2007 and 2009.
2) Credibility
The HCO. has fulfilled all its promise about contents of product and its
refinement for keeping it healthy stuff and easily reachable in terms of price
to every customer during innovation.High qulity assured cetified product.It is
well positioned as has carried out the contract with consumers hence it is best
among competetors
3) Brand fit to target audience
Habib cooking oil has the message to audience that it is nourishing,
cholestrole free and suitable for the heart and maintains health of the life
organ.The audience has shown positive response to the message as the
product has added value to the customers as well fit to the Organistion’s
Goals.The revenue of the organization has 500% increase during last decade.
BRAND IMAGE
1. Brand Association
“Dil ka maamla hay”The HOC is best for heart. It keeps the arteries
clear because it is free of cholestrole and does not stop flow of
blood.
2. Brand Persona
“ softer ” If your brand were a person—or type of person—who would it
be?
3.SOOPER BISCUITS
‘
BRAND POSITIONING :
1) Uniqueness
Its natural and special kind of recipe in its real sense. Sooper is soft
cookies with crispy bite and has a delicious natural milk and egg taste in
mouth with melt in the mouth texture. Biscuits are produces, employing
the most innovative ideas, state-of-the-art technology and sophisticated Food
Safety Systems.They say that every one istheir target market and people has
received a value added benefits out of the product purchase.
2) Credibility
Sooper buiscuits have maintain the contract. The product is the best choice for
its attributes and quality. Appreciated for its reachable price for every person.
3) Brand fit to target audience
The sooper has a message of preference due to high quality and has been
responded positively by the target audience. , sooper biscuits are best known
for their excellent quality and taste has added value to the consumers.
BRAND IMAGE:
1)Brand association
Sooper in their recent add "Sab se Agy Sab Se Bahtar, In which the company
shows every category of human in which Rich, Poor, from Villages from city,
they show that their target market is every person.
2) Brand persona:
“ soother ” If your brand were a person—or type of person—who would it be?
4.JOHAR JOSHANDA
BRAND POSITIONING :
2) Uniqueness
johar joshanda means "essence of boiled stuff." It comes from an ancient
medicinal recipe of the Unani tradition, of a Muslim Ayurveda. Historically,
the chief ingredients like licori, peppermint, fennel and eucalyptus had to be
boiled for hours, but manufacturers Qarshi Industries have modernized the
method, reducing the brew to a concentrate, freeze-drying it like instant
coffee, then packaging it in single-serve selling packets for instant relief.
Cheaper and effective has no such substitute.
3) Credibility
It is cheap and readily available on every general store. In cities towns and
localities. The speedy recovery from common disease of flu, bad throat
etc.The value added consumer product for all. Accessibility, effectiveness and
has maintain the contract and best among competetors.
4) Brand fit to target audience
The brand has a message of rest from number of diseases including flu,bad
throat and pollution effect also it relieves stomach pain. It is herbal The target
audience has responded positively for this value added product.
BRAND IMAGE:
1)Brand association
Flu say nijat aur seht bahal. The popular brand is an instant remedy for
recovery from flu.
2) Brand persona:
“Relisher”
BRAND MANAGEMENT (MKT 624)
1.BONUS TRISTAR
BRAND POSITIONING :
1) Uniqueness
The brand is leader amongst the detergent due to latest manufacturing
technology has innovated product. Its ingredients has revolutionized the cleaning
process. Its contents, packaging, pricing has added value to the benefits of
customer.
2) Credibility
The brand has fulfilled all the promise about it contents with the consumers hence
maintains best position among competitors. High quality assured brand.
3) Brand fit to target audience
The brand has message for the audience about better cleaning less
consumption longer life of clothes and safe for body. The audience has positively
responded to the message . It is popular brand.
BRAND IMAGE
. Brand Association
“Her koi mangay bonus tri star”
2. Brand Persona
“ Best Cleaner”
2.HABIB COOKING OIL
BRAND POSITIONING :
1) Uniqueness
The edible oil product is the first one brand to get into the consumer’s mind
due to the product’s contents, packaging, latest manufacturing technology,
refinement of product to the international standard, reasonable price,
segmentation, differentiation marketing compaign, and promotional
activities.Valued aided healthy brand provides superior value to meet the
expectation of customers and good substitute for the money paid. Consumer’s
choice among many similar brands.They prefer to buy HCO. HCO has won
two consumer chice awards during years 2007 and 2009.
2) Credibility
The HCO. has fulfilled all its promise about contents of product and its
refinement for keeping it healthy stuff and easily reachable in terms of price
to every customer during innovation.High qulity assured cetified product.It is
well positioned as has carried out the contract with consumers hence it is best
among competetors
3) Brand fit to target audience
Habib cooking oil has the message to audience that it is nourishing,
cholestrole free and suitable for the heart and maintains health of the life
organ.The audience has shown positive response to the message as the
product has added value to the customers as well fit to the Organistion’s
Goals.The revenue of the organization has 500% increase during last decade.
BRAND IMAGE
1. Brand Association
“Dil ka maamla hay”The HOC is best for heart. It keeps the arteries
clear because it is free of cholestrole and does not stop flow of
blood.
2. Brand Persona
“ softer ” If your brand were a person—or type of person—who would it
be?
3.SOOPER BISCUITS
‘
BRAND POSITIONING :
1) Uniqueness
Its natural and special kind of recipe in its real sense. Sooper is soft
cookies with crispy bite and has a delicious natural milk and egg taste in
mouth with melt in the mouth texture. Biscuits are produces, employing
the most innovative ideas, state-of-the-art technology and sophisticated Food
Safety Systems.They say that every one istheir target market and people has
received a value added benefits out of the product purchase.
2) Credibility
Sooper buiscuits have maintain the contract. The product is the best choice for
its attributes and quality. Appreciated for its reachable price for every person.
3) Brand fit to target audience
The sooper has a message of preference due to high quality and has been
responded positively by the target audience. , sooper biscuits are best known
for their excellent quality and taste has added value to the consumers.
BRAND IMAGE:
1)Brand association
Sooper in their recent add "Sab se Agy Sab Se Bahtar, In which the company
shows every category of human in which Rich, Poor, from Villages from city,
they show that their target market is every person.
2) Brand persona:
“ soother ” If your brand were a person—or type of person—who would it be?
4.JOHAR JOSHANDA
BRAND POSITIONING :
2) Uniqueness
johar joshanda means "essence of boiled stuff." It comes from an ancient
medicinal recipe of the Unani tradition, of a Muslim Ayurveda. Historically,
the chief ingredients like licori, peppermint, fennel and eucalyptus had to be
boiled for hours, but manufacturers Qarshi Industries have modernized the
method, reducing the brew to a concentrate, freeze-drying it like instant
coffee, then packaging it in single-serve selling packets for instant relief.
Cheaper and effective has no such substitute.
3) Credibility
It is cheap and readily available on every general store. In cities towns and
localities. The speedy recovery from common disease of flu, bad throat
etc.The value added consumer product for all. Accessibility, effectiveness and
has maintain the contract and best among competetors.
4) Brand fit to target audience
The brand has a message of rest from number of diseases including flu,bad
throat and pollution effect also it relieves stomach pain. It is herbal The target
audience has responded positively for this value added product.
BRAND IMAGE:
1)Brand association
Flu say nijat aur seht bahal. The popular brand is an instant remedy for
recovery from flu.
2) Brand persona:
“Relisher”
MKT624
ASSIGNMENT #4
BRAND MANAGEMENT (MKT 624)
1.BONUS TRISTAR
BRAND POSITIONING :
1) Uniqueness
The brand is leader amongst the detergent due to latest manufacturing
technology has innovated product. Its ingredients has revolutionized the cleaning
process. Its contents, packaging, pricing has added value to the benefits of
customer.
2) Credibility
The brand has fulfilled all the promise about it contents with the consumers hence
maintains best position among competitors. High quality assured brand.
3) Brand fit to target audience
The brand has message for the audience about better cleaning less
consumption longer life of clothes and safe for body. The audience has positively
responded to the message . It is popular brand.
BRAND IMAGE
. Brand Association
“Her koi mangay bonus tri star”
2. Brand Persona
“ Best Cleaner”
2.HABIB COOKING OIL
BRAND POSITIONING :
1) Uniqueness
The edible oil product is the first one brand to get into the consumer’s mind
due to the product’s contents, packaging, latest manufacturing technology,
refinement of product to the international standard, reasonable price,
segmentation, differentiation marketing compaign, and promotional
activities.Valued aided healthy brand provides superior value to meet the
expectation of customers and good substitute for the money paid. Consumer’s
choice among many similar brands.They prefer to buy HCO. HCO has won
two consumer chice awards during years 2007 and 2009.
2) Credibility
The HCO. has fulfilled all its promise about contents of product and its
refinement for keeping it healthy stuff and easily reachable in terms of price
to every customer during innovation.High qulity assured cetified product.It is
well positioned as has carried out the contract with consumers hence it is best
among competetors
3) Brand fit to target audience
Habib cooking oil has the message to audience that it is nourishing,
cholestrole free and suitable for the heart and maintains health of the life
organ.The audience has shown positive response to the message as the
product has added value to the customers as well fit to the Organistion’s
Goals.The revenue of the organization has 500% increase during last decade.
BRAND IMAGE
1. Brand Association
“Dil ka maamla hay”The HOC is best for heart. It keeps the arteries
clear because it is free of cholestrole and does not stop flow of
blood.
2. Brand Persona
“ softer ” If your brand were a person—or type of person—who would it
be?
3.SOOPER BISCUITS
‘
BRAND POSITIONING :
1) Uniqueness
Its natural and special kind of recipe in its real sense. Sooper is soft
cookies with crispy bite and has a delicious natural milk and egg taste in
mouth with melt in the mouth texture. Biscuits are produces, employing
the most innovative ideas, state-of-the-art technology and sophisticated Food
Safety Systems.They say that every one istheir target market and people has
received a value added benefits out of the product purchase.
2) Credibility
Sooper buiscuits have maintain the contract. The product is the best choice for
its attributes and quality. Appreciated for its reachable price for every person.
3) Brand fit to target audience
The sooper has a message of preference due to high quality and has been
responded positively by the target audience. , sooper biscuits are best known
for their excellent quality and taste has added value to the consumers.
BRAND IMAGE:
1)Brand association
Sooper in their recent add "Sab se Agy Sab Se Bahtar, In which the company
shows every category of human in which Rich, Poor, from Villages from city,
they show that their target market is every person.
2) Brand persona:
“ soother ” If your brand were a person—or type of person—who would it be?
4.JOHAR JOSHANDA
BRAND POSITIONING :
2) Uniqueness
johar joshanda means "essence of boiled stuff." It comes from an ancient
medicinal recipe of the Unani tradition, of a Muslim Ayurveda. Historically,
the chief ingredients like licori, peppermint, fennel and eucalyptus had to be
boiled for hours, but manufacturers Qarshi Industries have modernized the
method, reducing the brew to a concentrate, freeze-drying it like instant
coffee, then packaging it in single-serve selling packets for instant relief.
Cheaper and effective has no such substitute.
3) Credibility
It is cheap and readily available on every general store. In cities towns and
localities. The speedy recovery from common disease of flu, bad throat
etc.The value added consumer product for all. Accessibility, effectiveness and
has maintain the contract and best among competetors.
4) Brand fit to target audience
The brand has a message of rest from number of diseases including flu,bad
throat and pollution effect also it relieves stomach pain. It is herbal The target
audience has responded positively for this value added product.
BRAND IMAGE:
1)Brand association
Flu say nijat aur seht bahal. The popular brand is an instant remedy for
recovery from flu.
2) Brand persona:
“Relisher”
BRAND MANAGEMENT (MKT 624)
1.BONUS TRISTAR
BRAND POSITIONING :
1) Uniqueness
The brand is leader amongst the detergent due to latest manufacturing
technology has innovated product. Its ingredients has revolutionized the cleaning
process. Its contents, packaging, pricing has added value to the benefits of
customer.
2) Credibility
The brand has fulfilled all the promise about it contents with the consumers hence
maintains best position among competitors. High quality assured brand.
3) Brand fit to target audience
The brand has message for the audience about better cleaning less
consumption longer life of clothes and safe for body. The audience has positively
responded to the message . It is popular brand.
BRAND IMAGE
. Brand Association
“Her koi mangay bonus tri star”
2. Brand Persona
“ Best Cleaner”
2.HABIB COOKING OIL
BRAND POSITIONING :
1) Uniqueness
The edible oil product is the first one brand to get into the consumer’s mind
due to the product’s contents, packaging, latest manufacturing technology,
refinement of product to the international standard, reasonable price,
segmentation, differentiation marketing compaign, and promotional
activities.Valued aided healthy brand provides superior value to meet the
expectation of customers and good substitute for the money paid. Consumer’s
choice among many similar brands.They prefer to buy HCO. HCO has won
two consumer chice awards during years 2007 and 2009.
2) Credibility
The HCO. has fulfilled all its promise about contents of product and its
refinement for keeping it healthy stuff and easily reachable in terms of price
to every customer during innovation.High qulity assured cetified product.It is
well positioned as has carried out the contract with consumers hence it is best
among competetors
3) Brand fit to target audience
Habib cooking oil has the message to audience that it is nourishing,
cholestrole free and suitable for the heart and maintains health of the life
organ.The audience has shown positive response to the message as the
product has added value to the customers as well fit to the Organistion’s
Goals.The revenue of the organization has 500% increase during last decade.
BRAND IMAGE
1. Brand Association
“Dil ka maamla hay”The HOC is best for heart. It keeps the arteries
clear because it is free of cholestrole and does not stop flow of
blood.
2. Brand Persona
“ softer ” If your brand were a person—or type of person—who would it
be?
3.SOOPER BISCUITS
‘
BRAND POSITIONING :
1) Uniqueness
Its natural and special kind of recipe in its real sense. Sooper is soft
cookies with crispy bite and has a delicious natural milk and egg taste in
mouth with melt in the mouth texture. Biscuits are produces, employing
the most innovative ideas, state-of-the-art technology and sophisticated Food
Safety Systems.They say that every one istheir target market and people has
received a value added benefits out of the product purchase.
2) Credibility
Sooper buiscuits have maintain the contract. The product is the best choice for
its attributes and quality. Appreciated for its reachable price for every person.
3) Brand fit to target audience
The sooper has a message of preference due to high quality and has been
responded positively by the target audience. , sooper biscuits are best known
for their excellent quality and taste has added value to the consumers.
BRAND IMAGE:
1)Brand association
Sooper in their recent add "Sab se Agy Sab Se Bahtar, In which the company
shows every category of human in which Rich, Poor, from Villages from city,
they show that their target market is every person.
2) Brand persona:
“ soother ” If your brand were a person—or type of person—who would it be?
4.JOHAR JOSHANDA
BRAND POSITIONING :
2) Uniqueness
johar joshanda means "essence of boiled stuff." It comes from an ancient
medicinal recipe of the Unani tradition, of a Muslim Ayurveda. Historically,
the chief ingredients like licori, peppermint, fennel and eucalyptus had to be
boiled for hours, but manufacturers Qarshi Industries have modernized the
method, reducing the brew to a concentrate, freeze-drying it like instant
coffee, then packaging it in single-serve selling packets for instant relief.
Cheaper and effective has no such substitute.
3) Credibility
It is cheap and readily available on every general store. In cities towns and
localities. The speedy recovery from common disease of flu, bad throat
etc.The value added consumer product for all. Accessibility, effectiveness and
has maintain the contract and best among competetors.
4) Brand fit to target audience
The brand has a message of rest from number of diseases including flu,bad
throat and pollution effect also it relieves stomach pain. It is herbal The target
audience has responded positively for this value added product.
BRAND IMAGE:
1)Brand association
Flu say nijat aur seht bahal. The popular brand is an instant remedy for
recovery from flu.
2) Brand persona:
“Relisher”
Subscribe to:
Comments (Atom)