MKT624

ASSIGNMENT #4
BRAND MANAGEMENT (MKT 624)
1.BONUS TRISTAR
BRAND POSITIONING :
1) Uniqueness

The brand is leader amongst the detergent due to latest manufacturing
technology has innovated product. Its ingredients has revolutionized the cleaning
process. Its contents, packaging, pricing has added value to the benefits of
customer.
2) Credibility

The brand has fulfilled all the promise about it contents with the consumers hence
maintains best position among competitors. High quality assured brand.
3) Brand fit to target audience

The brand has message for the audience about better cleaning less
consumption longer life of clothes and safe for body. The audience has positively
responded to the message . It is popular brand.
BRAND IMAGE
. Brand Association

“Her koi mangay bonus tri star”
2. Brand Persona

“ Best Cleaner”
2.HABIB COOKING OIL
BRAND POSITIONING :
1) Uniqueness

The edible oil product is the first one brand to get into the consumer’s mind
due to the product’s contents, packaging, latest manufacturing technology,
refinement of product to the international standard, reasonable price,
segmentation, differentiation marketing compaign, and promotional
activities.Valued aided healthy brand provides superior value to meet the
expectation of customers and good substitute for the money paid. Consumer’s
choice among many similar brands.They prefer to buy HCO. HCO has won
two consumer chice awards during years 2007 and 2009.
2) Credibility

The HCO. has fulfilled all its promise about contents of product and its
refinement for keeping it healthy stuff and easily reachable in terms of price
to every customer during innovation.High qulity assured cetified product.It is
well positioned as has carried out the contract with consumers hence it is best
among competetors
3) Brand fit to target audience

Habib cooking oil has the message to audience that it is nourishing,
cholestrole free and suitable for the heart and maintains health of the life
organ.The audience has shown positive response to the message as the
product has added value to the customers as well fit to the Organistion’s
Goals.The revenue of the organization has 500% increase during last decade.
BRAND IMAGE
1. Brand Association

“Dil ka maamla hay”The HOC is best for heart. It keeps the arteries
clear because it is free of cholestrole and does not stop flow of
blood.
2. Brand Persona

“ softer ” If your brand were a person—or type of person—who would it
be?
3.SOOPER BISCUITS
‘
BRAND POSITIONING :
1) Uniqueness

Its natural and special kind of recipe in its real sense. Sooper is soft
cookies with crispy bite and has a delicious natural milk and egg taste in
mouth with melt in the mouth texture. Biscuits are produces, employing

the most innovative ideas, state-of-the-art technology and sophisticated Food
Safety Systems.They say that every one istheir target market and people has
received a value added benefits out of the product purchase.
2) Credibility

Sooper buiscuits have maintain the contract. The product is the best choice for
its attributes and quality. Appreciated for its reachable price for every person.
3) Brand fit to target audience

The sooper has a message of preference due to high quality and has been
responded positively by the target audience. , sooper biscuits are best known
for their excellent quality and taste has added value to the consumers.
BRAND IMAGE:
1)Brand association

Sooper in their recent add "Sab se Agy Sab Se Bahtar, In which the company
shows every category of human in which Rich, Poor, from Villages from city,
they show that their target market is every person.
2) Brand persona:

“ soother ” If your brand were a person—or type of person—who would it be?
4.JOHAR JOSHANDA
BRAND POSITIONING :
2) Uniqueness

johar joshanda means "essence of boiled stuff." It comes from an ancient
medicinal recipe of the Unani tradition, of a Muslim Ayurveda. Historically,
the chief ingredients like licori, peppermint, fennel and eucalyptus had to be
boiled for hours, but manufacturers Qarshi Industries have modernized the
method, reducing the brew to a concentrate, freeze-drying it like instant
coffee, then packaging it in single-serve selling packets for instant relief.
Cheaper and effective has no such substitute.
3) Credibility

It is cheap and readily available on every general store. In cities towns and
localities. The speedy recovery from common disease of flu, bad throat
etc.The value added consumer product for all. Accessibility, effectiveness and
has maintain the contract and best among competetors.
4) Brand fit to target audience

The brand has a message of rest from number of diseases including flu,bad
throat and pollution effect also it relieves stomach pain. It is herbal The target
audience has responded positively for this value added product.
BRAND IMAGE:
1)Brand association

Flu say nijat aur seht bahal. The popular brand is an instant remedy for
recovery from flu.
2) Brand persona:

“Relisher”