ENG301

ENG301 Business Communication 3rd Assignment Solution
Question No.1Write an inquiry letter, as a business person to the regional manager of Lahore of Nokia Company, and ask him to provide you all information about their company’s rules and regulations for opening a new franchise.
To,
The Regional Manager,
Nokia Company,
Lahore.
18th November, 2009.
Subject: INFORMATION REGARDING TO OPEN NEW FRANCHISE.
Dear Sir,
I feel pleasure to hear from some reliable sources that you invited applications for new franchise setup in Punjab region.I belong to Bahawalpur city and also know the goodwill of Nokia Company in the market; therefore I want to take this opportunity to start new business relation with you.Kindly send me some basic information i.e. application form, building location, financial requirement, security deposit or so on.Along above also send me information regarding company’s rules and regulation i.e. what terms and condition are applicable, agreement rules or any other information which you consider helpful to me for the said purpose.I hope that you will cooperate with me in this regard and send above information as soon as possible.

Your prompt reply will be highly appreciated.
Kind regards,
Yours truly,

Question No.2Write a short note on necessary steps for preparing an effective business message.
The Process of Preparing Effective Business Message
PLANNING STEPS FOR COMMUNICATION
There are five planning steps:
1. Identify your purpose
2. Analyze your audience
3. Choose your ideas
4. Collect data to support your ideas
5. Organize your message
1. Identify your purpose :
You must know why you should write and what should be written . The purpose may be sale , good will , request , inquiry or refusal etc.
2. Analyze your audience :
It is better for the sender to understand the receiver. You should know his background , qualification , education , position , status in the company , desire , expectations , problems , circumstances and possible reactions to your request. Also he/she is superior , subordinate , laborer , professional or technical person , colleague , single or married , man or woman , young or old , new or long time customer .
3. Choose the ideas :
It depends upon the type of message . Before working jot down the points to be covered in communication , and then bring them in order of importance and urgency
4. Collect data to support your ideas:
To explain facts and figures , visual aids may be utilized , augmenting the communication.
5. Organize ideas :
Once the ideas have been jotted down , they should be properly arranged and organized . Failing to organize will fail the objectives of the message .