MKT501 Quiz

MKT501 Quiz # 2
Question: 1
The purchase of which of the following items is least likely to be affected by demographic factors?
Select correct option: Car
Furniture
Computer
Sugar
Question: 2
Which of the following is used to test the customer preference about the new product design?
Select correct option:
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Question: 3
Identify the type of packaging for ice creams.
Select correct option:
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
Question: 4
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Question: 5
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question: 6
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corpore culture
Economy
Question: 7
A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?
Select correct option:
Commercialization Concept
development Beta testing
Business Analysis
Question: 8
Relationship marketing is also known as:
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Question: 9
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer