IT430 Quiz

Fee for Transaction Models include
Select correct option:


Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above



Which one of the followings is an example of Banner advertising?

Select correct option:


Branding
Affiliate programs
Partnership
All of these



Question # 3 of 10 ( Start time: 12:37:26 PM ) Total Marks: 1

Log files consist on information about each visitor's _________.

Select correct option:



Location

IP address

Time of visit

All of above


Question # 4 of 10 ( Start time: 12:39:08 PM ) Total Marks: 1
In which type of approach, we further dig the data for retrieving information from data warehouse?

Select correct option:

Slice
Dice
Drill down
Roll up
Question # 5 of 10 ( Start time: 12:40:48 PM ) Total Marks: 1

Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called____________.

Select correct option:

Demographic Segmentation

Geographic Segmentation

Psychographic segmentation

Behavioral segmentation



Question # 7 of 10 ( Start time: 12:44:30 PM ) Total Marks: 1

If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?

Select correct option:


Demographic Segmentation

Geographic Segmentation

Psychographic segmentation

Behavioral segmentation


Question # 8 of 10 ( Start time: 12:45:07 PM ) Total Marks: 1

Which of following marketing campaigns are cheap an effective way to target potential customers?

Select correct option:


Sale forces

E-mail

Media promotion

Marketing software


Question # 9 of 10 ( Start time: 12:45:58 PM ) Total Marks: 1

OLAP stands for……………

Select correct option:

Online Analytical Program

Online Analytical Processing

Online Application Program

Online Analysis Performance

Question # 10 of 10 ( Start time: 12:46:36 PM ) Total Marks: 1

Press release can provide information about current events and news to, which of following, via a internet?

Select correct option:


Print media

T.v commercial

Press or media

T.v program.