MKT501 - Marketing Management
Read the following scenarios and identify which marketing philosophy is being used by each company?
Scenario # 01: Henry Ford (American founder of the Ford Motor Company) introduced Model T automobile and tried his best to make it ideal so that its cost could be reduced and more people could afford it.
Scenario # 02: Ariel is a detergent manufactured by Procter and Gamble. Ariel runs special fund raising campaigns for deprived classes of the world specifically the developing countries. It also contributes a part of its profits from every bag sold for charitable purpose.
ANSWER:
1st: Production concept
2nd societal concept
1 comment:
In the First scenario, The Marketing Philosophy "Production Concept" is used in it.
In the 2nd scenario, The Marketing Philosophy "Socital Concept" is used in it.
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