ENG301

ENG301 Business Communication

QUESTION # 1

Pharma:Packages Lahore

To: All Dep’t Head

From: Voice President, Pharma Packages

CC: HR Dep’t.

Date: 13-01-10

Subject: Employee’s Bonus Leaves

Please note the addition of “Bonus” to your paycheck for these 10 days. It’sbeen a long time coming and it’s taken a lot of hard work to accomplish ourgoals but we have done it! Your bonus is a reflection of our appreciation for yourefforts and another way of saying thanks for a job well done!As our future outlook continues to improve, we will do our best to provide bonusincentives to our employees. We’re striving to nurture an environment of suchthat when the company does well, our employees are recognized accordingly.Thanks a million for all of your work, patience, help and support while thingshave been changing!If you have any questions, comments, suggestions or any otherinformation/feedback of use, please let me know. Thanks again!

QUESTION # 2

What are a buffer and its role in a letter? (5)

ANSWER:An additional information or explanation that is given for convenience of reader in theLetter is called buffer. It plays very important role in the letter. In bad news messages weUse buffer statement it decreases the impressions of the negative information theMessage. Buffer should be neutral in tone.When we refuse an order letter we prepare inductive plan .In inductive plan we have toUse buffer.In the beginning...“Start with buffer”First of all thanks the customers for taking interest in products of our business and thenrepeat detail. In buffer statement in a positive way we tell the customer why we can notcomplete their orders. . We are selecting the most logical and the effective way forpresenting the bad news to the reader that our reader will receive it in the most favorableor in the positive way and our reader will accept the bad news as positively as possible.The main purpose of buffer statement is satisfying customer, retained the goodwill andtries to resell products.