MGT602

ENTREPRENEURSHIP (MGT602)
SEMESTER FALL ALL (2009)
ASSIGNMENT NO. 01

Question:
Discuss any ‘Business Plan’ in which clearly mention your unique
business idea with the Cost effectiveness and also explain which location
would be suitable for this business startup.
Your business plan should base on solid inferences & research, any table
or graphical presentation will be encouraged.
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And also use this for Assignment solution:http://docs.google.com/Doc?docid=0AexZJGDfhquoZGdnZzV4bXdfMHE5dGg0amM5&hl=en

This Assignment just a hint do not same copy....

BUSINESS PLAN

1. Executive Summary:
Objectives
The objectives of Rainbow Boutique and Accessories will be as under:-

ü To provide top quality material, new quality of cigarettes, different brand company, and online business.
ü Generate retail sales of over Rs. 5,000,000 in year one.
ü Deliver order at door step of shop/cabin
ü Estimate a gross margin of over 45%.
ü To conduct our business according to the highest level of ethics.
ü To maximize the customer value, and satisfaction.
ü To establish the Customer Management Database with motive to win the long term loyalty of customer.
ü To continue to train ourselves and our associates so that the service we give will be more efficiently performed
ü Not only to deliver the product but maintain the follow up of sold product
Cigarette intermediate is devoted to both organization as well as shopkeepers. It identifies that to satisfied organization and a good relationship with shopkeepers, it can succeed in competition business environment.It aims to put forward a profitable and sustainable business activity that meets the customer’s requirements and expectations, remaining ahead of competitors, always recognizing and maximizing opportunities.

2. Description of Business:
Cigarette intermediates will be a full-service intermediate which will deal in all types of cigarettes. Shopkeepers or cabin holders who are searching for reasonable quality products at affordable prices.
The inventory will consist of broad variety of Gold leaf, Marlboro, 555, Capstan, Cigars, K2, Gold flake, and more. Imported brand is also available.
I run the business myself full-time and hire sales assistances. The store has the potential of employing up to 20 full-time employees, estimating a minimum of five to start. The opening hours are 9:00 to 21:00. Seven days in week, and government official holidays we closed all daily bookkeeping is done by me. As accountant I take care of the necessary month-end works
3. Description of Industry:
Cigarette intermediates brings new ideas in market to become cash cow, it brings the online sell if cigarettes. More quantity and qualities product will be sold at door step to the customers. Our product’s quality, material and services will be far excelling besides assuring the timely delivery. A contracts will be taken from organizations and make them sure that we are doing our level best to retain them profit as well as remains on top. The communication level will be so efficient and effective. We believe in progress, growth and possibility. We are introduction a new entrepreneurship ideas to satisfied our customer (shopkeepers/Cabin holders). This means getting ever closer to customers, understanding their lifestyles in clothing accessories and their businesses, and establishing long-term relationships.
Our goal is to provide best quality to over customers in the brands. We will provide high quality products and services at the most reasonable price Customized delivery will be our hallmark. Credit card is also accepted. Our company confirms that they manage to follow online business and helps to all our customers who want to buy a product in our website and give all favors that want. Our web will enable the customer to order and make transaction through Internet.

4. Marketing Plan:
a) Segmentation and Competitors:
Cigarette intermediates brings to you wide range of online marketing design, style, fashion and technologically progressive services and interactive marketing capabilities to search the brand faster than ever. Advertising professionals realize that the heart of any campaign is the product and the position it holds in people's minds. Products and their brand names are newsmakers themselves. So we want to do our business online because in the market they can search their products and they can choose the desired product with little effort through on line marketing just as in an offline business, you’ll have to figure out how to make money. It will help if you create a business plan, and consider what other successful online businesses are doing. Some options include ,extend your existing “brick-and-mortar” business online ,sell products , sell services ,sell information ,sell advertising ,become a customer.
This Online Business site is organized along the same lines, so you can get additional information on any of these steps when you need it. Every market is customer dependent, because of the customers knows the benefits and the specification of the product that they want to buy. The importance’s of the online business is that it is very easy to search and finding also it is les costly and the environment is also very friendly, so u have also not pay any entrances or other extras charges like that’s and also all the products are clear and giving the complete information that the customer want to knows also it provides complete data of every product that the customers want to buy in the online business.
b) Target Customer:
Our product incorporates foreign stuff as well as local stuff which lead to price differentiation. On same grounds the nature of work will differ keeping in view the band width of income levels. We have targeted our customer in broadly two divisions:-

Ø Superior/Exclusive Class
Ø Mediocre Class
Ø Lower Class
c) Promotional Activities:

· Tags of company shown at prime visibility location
· Distribution of Brochures
· Gifts
· Coupons
· Encouragement and Prize Contest for best seller among them.

5. Financial Plan:
Cigarette intermediates projects the gross margin to be healthy percent. Sales projections over Rs: 5 million. A monthly breakdown of the cash-flow analysis, balance sheet, business ratio, break-even analysis, and other financial details are shown in the appendix. Annual projections will be highlighted in the following sub-topics.

6. Production Plan:

In Cigarette intermediates I would like to introduce following products and services.

Ø Marlboro
Ø More
Ø 555
Ø Gold leaf
Ø Capstan
Ø Bensons & Hedges
Ø Pall Mall
Ø Cigars
Ø K2
Ø Gold flake
Ø Marvin Gold

Services:
The best way to earn profit is the delivery on time.
Be right on time, at place and a right product.
Credit card is also accepted.
Cheques are also accepted.