MGT503 GDB

Principles of Management (MGT 503) GDB No. 02
ABC Company deals in knitwear. The company offers high quality jackets, suits and
woollen sweaters. Currently company is performing better than its competitors in terms
of market share and product quality. The manager of the company identifies that more
sales can be generated through market diversification before seasonal trends change in
local market. Company is exploring international markets for exporting its product. For
better performance in local market, company is planning to remove deficiencies of its
service staff through training.
Conduct SWOT analysis of ABC Company.
Answer/Solution:
ABC Company
Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.
Strengths: Offering high quality jackets, suits and woollen sweaters with better market
share and product quality than its competitors.
Weaknesses: Lack of strategies to cope with market diversification with respect to
seasonal trends in local market and lack of well trained service staff.
Opportunities: The Company can explore International Markets for exporting its
products and consequently generating more revenue with Global exposure, repute and
strategic niche that ABC might exploit.
Threats: Sudden change of seasonal trends in local market may affect materially the
revenue, ABC is currently generating.