MKT630

MKT630
Q1: Which mode was adopted by Polymer Plastic to enter in foreign market?


a) As an indirect exporter
b) As an foreign licensor
c) As a multinational corporation
d) As a direct exporter

Q2: Having foreign national employees in home office from their business firm, Polymer Plastic has better Knowledge of:


a) The political legal system
b) Economic factors
c) Social/cultural
d) Market size

Q3: By setting up foreign manufacturing facilities, Polymer Plastic changed from being:


a) An indirect exporter to a direct exporter
b) An overseas marketer to a “dumper”
c) A global marketer to a multinational marketer
d) A direct exporter to a partner in a joint venture

Q4: Which factor describes a country’s ability to transport people and products?


a) Exchange rate
b) Infrastructure
c) Dumping
d) Counter trade

Q5: If ICS’s plastic soft drink case was promoted as a returnable container in foreign markets only, the firm would be practicing:


a) Promotional adaptation
b) Straight extension
c) Product adaptation
d) Product invention

Q6: If ICS’s plastic case was modified for foreign markets but was essentially similar to its domestic counterpart, the firm would be practicing:


a) Product invention
b) Dual adaptation
c) Promotional adaptation
d) Straight extension

Q7: The Canadian and British plastic manufacturers reached an agreement with ICS to use their patent in a manufacturing process. Such an arrangement is called:


a) Foreign licensing
b) Exchange control
c) Multinational marketing strategy
d) Counter trade

Q8: Custom made cases is required in France where the diameters of the bottles are smaller than their U.S. counterparts. They are sold to the French Government, which in turn signs contracts with the nationalized soft drink bottler organizations. This marketing strategy is called:


a) Product infrastructure
b) Product extension
c) Advertising extension
d) Product adaptation

Q9: With three subsidiaries in different parts of the world involved in different marketing strategies, McNeel Enterprises is:

a) A joint venture partner with nationals in seven foreign countries
b) A specialist in counter trade
c) One of the most successful U.S. exporters, in terms of exports as a percentage of sales
d) A beginning multinational corporation

Q10: According to case, ICS’s plastic case was originally marketed abroad, using the product/promotion strategy describes as:


a) Straight extension
b) Product modification
c) Communication adaptation
d) Distribution