MKT501 Quiz # 1

Question # 1 of 15 ( Start time: 08:59:15 AM ) Total Marks: 1
Which of the following takes place at retailer’s end?

Promotion
Placing
Pricing
Exchange

Question # 2 of 15 ( Start time: 09:00:44 AM ) Total Marks: 1
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Label
Co-brand
Brand
Product

Question # 3 of 15 ( Start time: 09:02:00 AM ) Total Marks: 1
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis

Question # 5 of 15 ( Start time: 09:04:05 AM ) Total Marks: 1
A company designs the product with little or no input from customers, the company is practicing which of the following concept?

Product concept
Marketing concept
Selling concept
Production concept

Question # 6 of 15 ( Start time: 09:05:36 AM ) Total Marks: 1
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:

Functional discount
Seasonal discount
Quantity discount
Cash discount

Question # 7 of 15 ( Start time: 09:07:02 AM ) Total Marks: 1
Identify the type of packaging for ice creams.

Primary packaging
Secondary packaging
Transport packaging
Decorative packaging

Question # 8 of 15 ( Start time: 09:07:21 AM ) Total Marks: 1
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.

Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Question # 9 of 15 ( Start time: 09:08:50 AM ) Total Marks: 1
Which of the following is the period when sales fall off and profits drop?

Introduction
Growth
Maturity
Decline

Question # 10 of 15 ( Start time: 09:09:06 AM ) Total Marks: 1
Core competency guides a firm recombining its abilities in response to demands from the:

Retailer
Wholesaler
Environment
Supplier

Question # 11 of 15 ( Start time: 09:10:20 AM ) Total Marks: 1
Relationship marketing is also known as:

Brand marketing
Value marketing
Loyalty marketing
Experiential marketing

Question # 12 of 15 ( Start time: 09:11:10 AM ) Total Marks: 1
Which of the following is also called an Export market?

Consumer market
Business market
Global market
Government market

Question # 13 of 15 ( Start time: 09:11:40 AM ) Total Marks: 1
Buying and selling of mass consumer goods and services comes under which of the following markets?

Business markets
Global markets
Consumer markets
Government markets

Question # 14 of 15 ( Start time: 09:12:19 AM ) Total Marks: 1
Idea-reducing stage of new product development process is called:

Concept development
Product concept
Idea screening
Idea generation

Question # 15 of 15 ( Start time: 09:13:39 AM ) Total Marks: 1
Penetration price is used by the companies in the market where the demand of the product is:

Less elastic
Inelastic
Elastic
More elastic