MKT610 GDB Solution

MKT610 GDB Solution:
• Dissatisfied with the Elements of the market mix. Some customers have specific demands of a certain thing more than others, means he want something extra-ordinary. That particular thing may not be fulfilled by your product. This can happen quite often. Nothing is wrong with your product, but then it does not satisfy customer specific need. For example timely serving is the most important factor.

We can overcome this kind of dissatisfaction if we have complete knowledge regarding the behavior patterns, migration patterns of the target customers.
• Communication evoking poor or improper response. Communication faults may also make customer complaint.
The solution of this problem it is essential to develop transparent and interactive communication system.
• Compulsion due to environmental forces. Sometimes, change is desirable for environmental laws and regulations, which are being imposed more rigidly now.
For example an air conditioned, cleaned and freethinking atmosphere is offered with power as a special offer.Whenever the signals of customer defection are noticed, it is essential to come out with the specially designed promotions to attract the attention of likely defectors.