MGT301

MGT301 Assignment# 1 Hints to make Your Own….Examples given..
What is exclusive distribution
Exclusive Distribution Takes place when suppliers enter into agreements with one or a
few retailers that designate the latter as the only companies in specified geographic
areas to carry certain brands and/or product lines.
Exclusive distribution Using only one outlet in a relatively large geographic area to
distribute a product.
Exclusive distribution: Involves limiting distribution to a single outlet. The product is
usually highly priced, and requires the intermediary to place much detail in its sell. An
example of would be the sale of vehicles through exclusive dealers.
Exclusive Distribution: restricting the availability of a product to one particular outlet.
See Distribution Intensity; Intensive Distribution; Selective Distribution.
Exclusive Distribution - restricting the availability of a product to one particular outlet.
See Distribution Intensity; Intensive Distribution; Selective Distribution.
Will you recommend exclusive distribution for FMCGs?
Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods
(CPG), are products that have a quick turnover, and relatively low cost. Consumers
generally put less thought into the purchase of FMCG than they do for other products.
Although the absolute profit made on FMCG products is comparatively small, they are
generally sold in large numbers. Hence profit in FMCG goods generally scales with
the number of goods sold, rather than the profit made per item.
The FMCG product category generally includes a wide range of frequently purchased
consumer products including toiletries, soaps, cosmetics, teeth cleaning products,
shaving products and detergents, as well as other non-durables such as glassware,
bulbs, batteries, paper products and plastic goods. FMCG may also include
pharmaceuticals, consumer electronics, packaged food products and drinks, although
these are often categorized separately.
FMCG products can be thought of in contrast with consumer durables, which are
generally replaced less than once a year (e.g. kitchen appliances).
Three of the largest and best known examples of Fast Moving Consumer Goods
companies are Nestlé, Unilever and Procter & Gamble. Examples of FMCGs are soft

drinks, tissue paper, and chocolate bars. Examples of FMCG brands are Coca-Cola,
Kleenex, Pepsi and Believe.
A subset of FMCGs are Fast Moving Consumer Electronics which contain innovative
electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems
and Laptops, which are replaced more frequently than other electronic products..